Following news that Kessingland’s beloved holiday park has been taken over by global leisyre giant Onex, we look ahead to what the takeover means for the park and the future of Kessingland holidays.
Parkdean resorts, which owns holiday parks in great Yarmouth, Hunstanton and Clacton, as well as the site in Kessingland, is set to be bought out early this year in a huge £1.35bn deal. Employing more than 6,000 staff across its parks, the huge cash injection is music to the ears of Parkdean Resorts chief exec John Waterworth, who told the EDP: ‘This is an exciting opportunity. We look forward to working with Onex to further enhance our parks and leisure facilities during our next phase of growth.’
For now, the only thing that’s known about the deal is that Parkdean will continue to operate as before, but with access to the resources of a large corporate owner, expect improvements to the holiday park and a renewed focus on capturing the lucrative domestic tourism market.
What that means for holidaymakers is yet to be seen, but with the growth in domestic holidays it seems likely that the acquisition of the Kessingland Beach Holiday Park will lead to better facilities and other improvements.